Zegna at Wil Valor
By Mark Ferguson
With Zegna’s reputation on quality we are proud to be one of the select few tailors to hold these supreme fabrics. Zegna’s range includes Tropical wools which are perfect for this summer season.
Contact Mark Ferguson on 1300 309 272 to view our full range.
Suits from $2297.
The History of Zegna
The Early Years
The Ermenegildo Zegna group, often simply referred to as Zegna, began its illustrious history in 1910. The company’s namesake Ermenegildo established the firm in the small town of Trivero, Italy in the Biella Alps. From its beginning, Zegna’s focus was on high quality production materials, innovation of production and marketing of the brand.
The Modern Era
By the 1960s Ermenegildo’s sons Aldo and Agenelo had taken over for their father. The siblings managed to take the company to the top of the high-end ready to wear market. Eventually, they added knitwear, sportswear, and accessories to the product mix. The company has production facilities in Switzerland, Mexico, Spain, Turkey, and China. They have branches across the globe including Spain, United States, Japan, and Australia just to name a few. In total, there are 392 points of sale throughout the world. In all, the company makes products ranging from raw fabrics to suits, neckties, sportswear, and accessories. Currently, the company produces its own high-end brand of clothing as well as garments for other well- known brands such as Gucci and Tom Ford. In addition to their ready to wear products the company offers “Made to Measure” services through select retailers.
Quality Wool Leads to a Sterling Reputation
Due to their focus on quality, Zegna has maintained a superb reputation throughout the years. Although the company has branched out in recent years, Zegna’s reputation is founded in its production of fine wool suits. The heart of this success is their world renowned wool mill. To make sure its mill is working with only the finest raw materials the company has been fully committed to sourcing its wool from quality providers. Accordingly, Zegna has supported the production Merino wool in Australia. To further incentivize producers, the company created the Ermenegildo Zegna Extra Fine Wool Trophy. The original award dates back to 1963 and was focused on farmers from Tasmania. However, since Australia has long been recognized as the world’s best producer of this fine fiber, the company created an award especially for Australian farmers in 1980. Since then, the prestige of the award has snowballed and currently is one of the most anticipated events in the wool production community.
Building a Brand Together
In the end, it’s clear that Zegna is one of the most important clothiers in the world. They’re products are sought after and their reputation is stellar throughout. With that said, it’s clear that Zegna, like most great companies, realises that its end product is only as good as the materials they put into it. As such, Australian wool producers can be proud knowing they have helped build a clothing icon.